Services / Websites and online shops
A beautiful website that nobody finds, or that doesn't bring in enquiries, is of little use. That's why every website we build starts with a marketing intake. Then you choose: custom WordPress, or a static website without the maintenance worries.
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Building a website is faster than ever today, partly thanks to AI. So the difference between a good site and a mediocre one no longer lies in the hours that go into it, but in the choices made beforehand. That’s where we focus most of our attention.
You sit down with a digital marketing consultant who has been working with SEO for more than ten years. Together we set out:
It works. Our own online shop Rule Zero got 542 visitors via AI assistants in four months, and they were the most engaged visitors of any channel.
You show us a few websites you like. Based on those and on the intake, we create a custom design. AI tools help us get to a first design faster, but the result is unique. We don’t build sites with that typical AI look you see everywhere.
Then you choose the route that suits you.
The classic route: a CMS that lets you manage pages, news and products yourself, on a custom design. On top of that we can build custom features: configurators, calculators, integrations with your CRM or ERP, B2B pricing, members’ areas.
A WordPress site does need maintenance, though: updates to WordPress and the plugins, security, backups. We take care of that. Your website then runs on our own servers, is monitored and stays secure and GDPR-compliant.
Choose WordPress if you want to change a lot yourself, want an online shop, or need features that call for a CMS.
The new route: a website made up of fast, ready-made pages. There’s no database behind it and there are no plugins to update. That has big advantages:
You don’t miss out on anything a good site needs. Forms work with spam protection and land in your inbox or CRM. There’s a cookie banner, a privacy and cookie policy, first-party analytics, structured data for search engines and, if you want, multiple languages.
Want to change some text or add a page? We do that, quickly and without any fuss.
Choose static if your site mainly needs to persuade and bring in enquiries, and you’d rather not think about maintenance. This website was built this way too, by the way.
We build online shops in WooCommerce, with what makes an online shop profitable: integrations with your ERP or accounting software, shipping via bpost, FedEx or other carriers, product feeds for Google and Meta, and the right emails at the right moment. What we built in our own online shop Rule Zero, we also put to work for clients.
Pearl Acoustics
A product configurator, two warehouses in Belgium and the US, euros and dollars, and shipping, customs and invoicing flows that run by themselves.
Online shop · WooCommerce · Automation · UI/UX
XenomatiX
WooCommerce in a fully custom theme, with FedEx, VAT reverse charge per EU country and a basket that only appears when you buy something.
Online shop · WooCommerce · Integrations · Maintenance
Because that's where the real value lies. Delivering a campaign, website or tool is quick these days. But if nobody first asked who it's for, what it should achieve and how it fits into your processes, you quickly build the wrong thing. We answer those questions together, and only then do we get to work.
Dutch, French and English. We create campaigns, content and websites in all three languages, and most of the websites we build are multilingual.
We back up databases several times a day. For websites and applications we take full backups, stored on two servers in two locations, on top of the backups on the hosting server itself. We also back up the entire server infrastructure.
A WordPress site has a CMS that lets you manage the content yourself, but it needs ongoing maintenance: updates, security and backups. A static website consists of ready-made pages without a database or plugins. It's faster and more secure and needs almost no maintenance. We make the changes for you.
If you want to change a lot yourself, need an online shop or want features that require a CMS, choose WordPress. If your site mainly needs to persuade and bring in enquiries, and you don't want to worry about maintenance, static is often better and cheaper in the long run. We advise you during the intake.
We update text and pages for you, quickly and without fuss. If you still want to post news or blogs yourself regularly, we'll look at a simple editor, or WordPress may be the better choice.
Yes. Forms come with anti-spam protection and land in your inbox or directly in your CRM. There's a cookie banner, a privacy and cookie policy, first-party analytics and structured data for search engines. This website works that way itself.
No. AI tools help us reach a first design faster, but we start from your examples and the marketing intake, and then finish the design to fit you. We deliberately don't build sites with the typical AI look.
You sit down with a consultant who has more than ten years of SEO experience. Together we decide who the site is for, which pages are needed, what goes on them and how we measure success. After that we know exactly what we're building, and why.
We take that into account: a clear structure, copy that answers concrete questions, FAQs and structured data. And it works: our own online shop Rule Zero got 542 visitors via AI assistants in four months, and they were the most engaged visitors of any channel. We don't give guarantees. Nobody can.
Usually between four and twelve weeks, depending on the size, the number of languages and the integrations. A static website is often quicker. The pace also depends on how quickly copy and images are ready.
WooCommerce. It's flexible, you own everything, and you're not tied to a platform that takes a percentage of every sale. We connect it to your ERP, accounting, carriers and marketing channels.
Yes. Sometimes a thorough improvement of structure, copy, speed and tracking makes more sense than a new site. In the intake we tell you honestly what the best choice is.
The basics always are: structure, speed, metadata, structured data and copy that answers real questions. An ongoing SEO approach with new content is part of our consultancy.
Yes. We host the websites we build on our own servers in Belgium and on bare-metal servers in a data centre in Germany. You can also stay with your own hosting provider.
Updates to WordPress, the theme and the plugins, backups, security, monitoring and help when something goes wrong. That keeps your site secure, fast and GDPR-compliant.
Almost none. There's no CMS, database or plugin that needs updating. So you don't pay for a maintenance contract. If you want changes to text or pages, we make them on request.
Yes. We migrated domains and hosting for Democo Group at group level, and we help the IT team at Luminus Solutions with hosting, DNS and web security. We also set up SPF, DKIM and DMARC correctly for your email.
On websites we maintain, updates, monitoring and backups make sure this practically never happens. If something does happen, we restore a clean backup and find out how it happened. A static website carries hardly any of that risk.
Book a 30-minute call with Bjorn, online or at your place. Or send him a WhatsApp.
