7,500 leads a year for the new-build projects of Democo and Ciril. A custom back office alongside Odoo for Grapeness. At the table with Luminus Solutions every week for more than three years. We are Bjorn Engels and Raphaël Horvat, working in digital marketing since 2016. We take your marketing off your hands, as your company's marketing team or alongside your own team, and build the software and AI applications that move your processes forward.
Book a call with Bjorn
We work or have worked for
Strategy, content plan, dashboards and execution: campaigns, social content and copy.
For Democo, Ciril, 4BS, dbBase and Luminus Solutions.
Campaigns on Google, LinkedIn, Meta and Microsoft, with the creative included.
42 leads in four weeks for EchoNoMore.
Back offices, integrations and AI applications alongside your ERP, online shop or CRM. The code stays yours.
Like the Grapeness back office.
After a marketing intake: custom WordPress, or a static site with no maintenance.
For Pearl Acoustics, XenomatiX and Mercaflux.
Matomo in Europe or on your own servers, first-party and server-side tracking.
Luminus Solutions
What started with a new website became a permanent place in the team. Marketing for three business units, custom tools and help for the IT team.
Consultancy · Website · LinkedIn Ads · Social media · Tools · IT support
Democo Group · Ciril
Advertising strategy, social media, campaigns on Meta and Google, marketing automation and the web development behind it. Some 7,500 leads a year, across ten projects.
Consultancy · Meta Ads · Google Ads · Social media · Marketing automation · Web development
Grapeness
Price lists that lay themselves out, an online shop translated automatically with AI, checks for missing product information and a WijnDNA for 1,485 customers.
AI · Custom software · Automation · Email marketing
Rule Zero
An online shop for trading card games, started without distributors, with its own ERP that has automated purchasing, shipping, feeds and marketing from day one.
Online shop · In-house ERP · Analytics · Google Shopping · Automation · AI
Pearl Acoustics
A product configurator, two warehouses in Belgium and the US, euros and dollars, and shipping, customs and invoicing flows that run by themselves.
Online shop · WooCommerce · Automation · UI/UX
The way marketing, websites and software get made is changing. A lot of work goes faster with AI today, and we don’t hide that. So our aim isn’t to bill as many hours as possible. We go straight to the heart of it: taking the work off your hands, improving your processes, setting up strong campaigns and bringing in more leads and sales. Our value lies in what happens before the work. Together we answer:
Only then do we get to work, and that’s where AI makes us a lot faster. The thinking beforehand is done by people who knew their trade long before AI came along: Bjorn has worked in marketing, IT and web development for more than ten years.
Web developer and AI consultant
Started Root Agency in 2016 as a student entrepreneur and grew it into BeMarketing. Shapes the marketing strategy with clients, sets up analytics and dashboards, and builds the software and AI applications that make the work faster. Also runs his own online shop, Rule Zero, where he tests what he recommends to clients.
Meer over Bjorn
Online advertising and creative
Sets up the campaigns on Google, LinkedIn and Meta, creates the visuals, videos and social media content, and adjusts based on results. Works with us permanently as a freelance consultant and is close by for businesses in East and West Flanders.
Chief Happiness Officer
Looks after the atmosphere at the office in Gingelom. Takes on no clients, but every cuddle.
Since 2020, we have had the pleasure of working closely with Bjorn as our marketing consultant. Working with Bjorn has always been straightforward. He is reliable, proactive, and consistently available when needed. BeMarketing is Bjorn Engels and Raphaël Horvat. Bjorn is a web developer, AI expert and digital marketing consultant. Raphaël specialises in online advertising and creative work. We have been helping companies with their digital marketing since 2016. Our office is in Gingelom (Limburg), with a satellite office in Liège.
No. We used to work as an agency with a larger team, but we deliberately chose a different model. Today we are two consultants who work closely with a limited number of clients. You work directly with the people who do the work, without account managers or layers in between.
That depends on what you need. A website is a different thing from a fixed day a week in your team or a custom back office. That's why we don't put prices on the site. In the first call, though, you get an honest estimate straight away, followed by a written proposal.
No. A lot of work goes faster with AI these days, and we don't hide that. We get to the core: what we do, for whom, what it delivers and how we measure it. Then we build faster than we used to. Our focus is on taking work off your hands, improving your processes, strong campaigns and more leads and sales.
Because that's where the real value lies. Delivering a campaign, website or tool is quick these days. But if nobody first asked who it's for, what it should achieve and how it fits into your processes, you quickly build the wrong thing. We answer those questions together, and only then do we get to work.
No. Ongoing engagements can be cancelled monthly. We trust our work: if things go well, that's reason enough for both sides to carry on. For clearly defined projects such as a website, we draw up a clear quote with a fixed scope.
We mainly work for B2B companies and online shops. We're a good fit for technology, IT and software, engineering and industry, biotech, real estate and property development, audio, video and music, video games and trading card games, and animal welfare. Another sector is no problem: complex products and long sales cycles are exactly what we get excited about.
With a 30-minute call with Bjorn, online or at your offices. Together we see whether there's a match and what you need. Then comes an intake and a concrete proposal. We only start once you agree.
Our office is at Ambachtsweg 7 in Gingelom, Limburg. In Liège we have a satellite office, which we share with our online shop Rule Zero.
All of Belgium. From Gingelom we can quickly reach all of Limburg (Sint-Truiden, Hasselt, Genk) and the province of Liège. Every week we're with clients in the Antwerp region. For East and West Flanders, Raphaël is close by. Driving further is no problem for us.
What we've built and what runs every day. At Grapeness a language model automatically translates products and the entire Odoo website, and a back office creates price lists and wine profiles. At Rule Zero, Claude queries the shop's own ERP through an MCP server. And our own online shop gets visitors and revenue from AI assistants such as ChatGPT.
Mainly Claude, from Anthropic. It's strong at programming and, with Claude Code, can work across an entire project. It works well with MCP, Anthropic's open standard for connecting AI securely to business data. It's careful, writes good Dutch and French, and by default data sent through the business API is not used to train models. This website was also built with the help of Claude.
We take that into account: a clear structure, copy that answers concrete questions, FAQs and structured data. And it works: our own online shop Rule Zero got 542 visitors via AI assistants in four months, and they were the most engaged visitors of any channel. We don't give guarantees. Nobody can.
Because your data then sits with Google, which also uses it for its own purposes. On top of that, ad blockers and browsers block Google Analytics more and more often, and American analytics tools are legally contested in Europe. With Matomo, hosted in Europe or on your own server, the data is yours and you measure more completely.
Book a 30-minute call with Bjorn, or send him a WhatsApp. You get an answer within one working day.