Ads that show up in your revenue

What does online advertising with us involve?

A campaign is more than a budget and an ad. It starts with the question of who you want to reach and what that person should do. Then we choose the channel, create the ads and make sure you can see what every euro delivers.

With us, strategy, creative and optimisation sit with the same people. So nothing gets lost between the idea and the ad, and if something doesn’t work, we adjust it the same day.

Online advertising is part of our digital marketing consultancy. You can also hand it to us on its own.

Channels

Google Ads

Search campaigns for people who are already searching for what you offer. Shopping and Performance Max for online shops, with product feeds we build and filter ourselves. Display and YouTube for reach and remarketing.

LinkedIn Ads

The channel for B2B: you reach people by job title, sector and company size. We work with lead forms, conversation ads, white papers and remarketing to website visitors. Ideal for complex products with a long sales cycle.

Meta (Facebook and Instagram)

Strong for lead generation among broad audiences, for local awareness and for e-commerce. With Meta lead forms, catalogue ads and video.

Microsoft Ads

Often forgotten, but interesting in B2B: an audience that searches with Bing and Edge at work, at a lower cost per click.

Creative in-house

Raphaël creates the ads himself: visuals, short videos, carousels and the copy to go with them. He also works as a graphic designer, so your ads match your house style and still stand out in a busy feed. If we need a landing page, we build it.

Driven by results

• We measure through to the lead or the sale. Conversion tracking is set up properly before we start. Where possible, we send qualified leads or sales back to Google, Meta and LinkedIn, so the algorithms learn who actually becomes a customer.
• We report on what counts. Leads, cost per lead, revenue and return.
• Your data stays yours. We measure with first-party analytics, not with Google Analytics. Read more about analytics you own.
• Accounts in your name. Ad accounts, pixels and audiences belong to you.

What it delivers

EchoNoMore, a young company making acoustic panels, wanted leads fast. With Meta lead forms and retargeting, 42 leads came in over four weeks at €19.44 per lead. Those leads generated more than €40,000 in revenue.

Democo Group and Ciril launch new-build projects with our campaigns on Meta and Google. Across ten projects in nine municipalities, that adds up to around 7,500 leads a year, more than 2,500 of them ready for a conversation with sales.

Rule Zero, our own online shop, runs Google Shopping with feeds that filter on margin and stock. That way the budget goes to products that make a profit and that we can actually deliver.

How we start

1. Goal and target audience. What should the campaign deliver, and for whom?
2. Setting up measurement. Conversions, consent and the link with your CRM or online shop.
3. Campaign and creative. Raphaël builds the campaigns and creates the ads. You approve them.
4. Optimising. Daily for the first few weeks, then weekly. A report and a meeting every month.

About budgets

We don’t put prices on the site, but we are honest about budgets. You pay your media budget directly to Google, LinkedIn or Meta, not through us. In the first call we look at what budget is needed to see results within a reasonable time, and whether online advertising is actually the best choice for your goal.