Around the table every week for more than three years, for three business units

About Luminus Solutions

For more than thirty years, Luminus Solutions has been guiding buildings and industrial companies through the energy transition: combined heat and power, industrial decarbonisation and mobile UPS systems for critical power supply. Technical, broad and strongly B2B.

From website to a permanent place in the team

It started with building a new website. We stayed in touch, and today we have been working as the regular digital marketing consultants for Luminus Solutions for more than three years. We sit down together every week. The three business units each have their own market and each call for their own approach, and we align on that together.

You can’t write well about industrial decarbonisation or dynamic UPS systems from a distance. You need to know the people, understand the projects and speak the language of the sector. That’s why we’re there, and that’s why the best content often comes about spontaneously: a site visit, an employee with a strong story.

What we do

• The website as a workhorse. We keep expanding the site in three languages: project pages on work for clients such as Kaneka, ArcelorMittal and UZA, news, landing pages for campaigns.
• Custom tools. A CO2 counter that shows the measured savings, and a decarbonisation quiz that lets companies assess whether their site can become more sustainable. Multilingual, with measurement in Matomo and LinkedIn.
• Campaigns. LinkedIn campaigns for the mobile UPS and decarbonisation divisions, from conversation ads aimed at engineers and energy managers to white paper campaigns.
• Social media and print. Content about what’s really going on in the company. Roll-ups, construction site banners, safety posters and leaflets in two languages.
• Employee advocacy. With Advocacy Hub, employees get a notification in their own language as soon as there’s a new LinkedIn post.

Beyond marketing too

Anyone who is truly part of a team picks up whatever needs doing. We help the IT team with web hosting, DNS and web security. We implemented the visitor registration system, manage the digital signage at the entrance and set up WhatsApp Business for HR.