We're Bjorn and Raphaël, and we've been working in digital marketing since 2016. We're consultants with a strong technical background: Bjorn has years of experience in IT and web development, and Raphaël is at home in online advertising and creative work. You'll find us in Gingelom and in Liège. We deliberately work for a limited number of clients, so we get to know each of them really well.
Web developer and AI consultant
Started Root Agency in 2016 as a student entrepreneur and grew it into BeMarketing. Shapes the marketing strategy with clients, sets up analytics and dashboards, and builds the software and AI applications that make the work faster. Also runs his own online shop, Rule Zero, where he tests what he recommends to clients.
Online advertising and creative
Sets up the campaigns on Google, LinkedIn and Meta, creates the visuals, videos and social media content, and adjusts based on results. Works with us permanently as a freelance consultant and is close by for businesses in East and West Flanders.
Chief Happiness Officer
Looks after the atmosphere at the office in Gingelom. Takes on no clients, but every cuddle.
We don’t make anyone sign a long-term contract. We stand behind our work. When a collaboration goes well, that’s reason enough for both sides to carry on, and that’s how the longest partnerships come about. It’s how we’ve been working with Luminus Solutions for more than three years.
Ad accounts, analytics, websites and the software we build specifically for you: everything is in your name or belongs to you. Only our own software and plugins remain ours. If you ever stop working with us, you take everything with you.
We prefer to work on site, at the table with you. You don’t get to know a business, its customers and its people through a screen. We handle short check-ins online, but the real introduction happens at your offices.
We link everything we do to what it delivers: leads, customers, revenue, time saved. Nice-looking numbers that mean nothing, we’d rather leave out.
We want to feel good about our work and be able to stand fully behind what we do, and behind the people we work with. That’s why we sometimes say no. It’s fairer for everyone.
A complex niche, a technical product, a long sales cycle, a website with unusual integrations? That’s exactly what gets us excited.
We like working in sectors we have an affinity with ourselves, where technology and a good story come together:
In a different sector? Feel free to get in touch. If we’re a good fit, we’ll both notice quickly.
From Gingelom we can quickly reach all of Limburg, from Sint-Truiden to Hasselt and Genk, and the province of Liège. Every week we’re with clients in the Antwerp region. For East and West Flanders, Raphaël is nearby. And we’re happy to drive further afield in Belgium too.
Bjorn founded Root Agency in 2016 and later took over all the shares. The marketing activities continued under the name BeMarketing. After several years as an agency with a larger team, in 2026 we deliberately chose a different set-up: two consultants, fewer clients, and more depth with each client.
BeMarketing is a trading name of MALS BY BJORN BV, BE0754.501.731.
BeMarketing is Bjorn Engels and Raphaël Horvat. Bjorn is a web developer, AI expert and digital marketing consultant. Raphaël specialises in online advertising and creative work. We have been helping companies with their digital marketing since 2016. Our office is in Gingelom (Limburg), with a satellite office in Liège.
No. We used to work as an agency with a larger team, but we deliberately chose a different model. Today we are two consultants who work closely with a limited number of clients. You work directly with the people who do the work, without account managers or layers in between.
No. Ongoing engagements can be cancelled monthly. We trust our work: if things go well, that's reason enough for both sides to carry on. For clearly defined projects such as a website, we draw up a clear quote with a fixed scope.
You do. Ad accounts, analytics, your website and the software we build specifically for you are in your name or are your property. If you ever stop working with us, you take everything with you. Only our own software, such as our plugins and the Rule Zero ERP, remains ours.
No. We want to be able to stand fully behind our work and behind the people we work with. If we think we're not the right partner, or that a project isn't a good fit, we say so honestly. Sometimes we then refer you to someone in our network.
We mainly work for B2B companies and online shops. We're a good fit for technology, IT and software, engineering and industry, biotech, real estate and property development, audio, video and music, video games and trading card games, and animal welfare. Another sector is no problem: complex products and long sales cycles are exactly what we get excited about.
Our office is at Ambachtsweg 7 in Gingelom, Limburg. In Liège we have a satellite office, which we share with our online shop Rule Zero.
Both. We like to handle short check-ins online. But we're strong believers in personal contact, especially in B2B: you only really get to know a company, its customers and its team in person. That's why we come to you for the introduction, the intake and a regular meeting.
Or book a 30-minute call with Bjorn, online or at your place.