The steady digital partner of an IT company, through five acquisitions

About 4BS and dbBase

For more than thirty years, 4 Business Software has been the IT partner of Belgian SMEs, with a focus on accountants and accounting firms and on the food and fresh produce sector. It is the largest WinBooks distributor in Belgium. In two years, 4BS acquired five companies, including Pacom, dbBase, Fincosoft and MCH Services.

What we do

4BS and dbBase don’t have their own marketing team. We take on that role as their steady digital partner: from strategy and campaigns to the technical work.

• Launches. The full digital launch of Mercaflux, the cloud ERP for the fresh produce sector: a website in three languages and the UI/UX design of the app.
• Acquisitions. For every acquisition, a new logo in the 4BS style, a website and a mailing to customers. For MCH Services, all of that was in place within two weeks.
• Measurement. Matomo on the websites, so 4BS remains the full owner of its data.

Small applications that fill a gap

4BS had to inform all its customers about important maintenance. But in an email marketing tool, people can unsubscribe, and anyone who has unsubscribed then also misses messages they really need to receive. We built a small application that sends these service messages as transactional email, through 4BS’s own mail server. Marketing emails still neatly respect unsubscribes.

For 4BS we also built a campaign planner: some fifteen campaigns per quarter, across two brands and two languages, with the co-marketing budgets of software partners included, in a single overview.