Case studies / MCH Services · 4BS
MCH Services · 4BS
Communicating an acquisition in two weeks
A new logo, a bilingual website, a customer event with registration and a mailing to all customers.
- Sector
- Software and IT
- Period
- November 2025
- What we did
- Logo, Website, Email marketing, Copywriting
- Team
- Bjorn Engels and Raphaël Horvat
The brief
In November 2025, 4BS acquired MCH Services, its fourth acquisition that year. The brief: everything had to be live within two weeks, because that was when the acquisition would become official.
What we did
- A new logo in the “a 4BS company” style, as with the previous acquisitions.
- The old website reworked into a clear one-pager in French and Dutch, with the story of MCH, the acquisition and the main software.
- A banner and a page for the customer event, with a registration form.
- A bilingual mailing via ActiveCampaign.
- As always: fast, responsive, with a cookie banner and Matomo.
4BS only had to provide the brief and approve the designs and copy.
