The complete digital marketing for Ciril's new-build projects

About Ciril and Democo Group

Ciril is the property developer of Democo Group, a group of seven companies that develop, build, finish and maintain construction projects from A to Z. Ciril develops urban residential projects, from Antwerp and Mechelen to Hasselt and Brussels.

The brief

Ciril had already experimented with Facebook Ads itself and seen its first successes. The marketing team had worked with agencies before, but now wanted someone who would bring the expertise in-house and stay close to the team.

What we do

We started by analysing and expanding the existing campaigns. To know what a good lead is, we first talked to the estate agents. It soon became clear that more leads also became a problem: the agents were getting so many that they could no longer follow them all up. So the question shifted to better leads, which only go to sales later in the funnel.

Today we handle all the digital marketing:

• the advertising strategy and the campaigns on Meta (Facebook and Instagram) and Google;
• social media, with a monthly calendar that Ciril’s team approves in a single tool;
• marketing automation in the lead and nurturing funnel, distinguishing between marketing qualified and sales qualified leads;
• the web development behind it, such as landing pages for each project;
• launch campaigns for open days and events.

To stay close to the team, we joined their daily stand-up twice a week. Every month we go through the figures for each project.

What it delivers

Across ten new-build projects in nine municipalities, that adds up to some 7,500 leads a year, of which more than 2,500 are sales qualified. For every new project, a proven launch approach is now ready to go.

For the group, we also handled the migration of all domains and hosting.